Profitable Product Creation – How to Get on the Fast Lane of Product Creation Wealth

Did you know that many people want to quit their day job? Most are considering building and starting their own business that offers steady income and direct control over their work hours. The lack of initial investment and information on how to get started are what usually holds these people from dropping their brief cases. If you are one of them, consider taking your creativity online. Create a simple product that does not require much initial investment and market them online. Here are tips for breakthrough product creation:

1. Offer products that are information based. Create and sell information based products like CD series, eBooks, tutorials and e-courses that will help your clients gain deeper knowledge on topics within your expertise. You can even hire professionals and consultants to help you in your product development.

2. Study your future clients. Before developing specific products, be certain that you do truly understand your target market. Their preferences, demands, needs, profiles and pressing issues are important information that you can use in your product creation. Know all these by communicating through relevant forums and blogs. The more information you get about these people, the better your chances of creating something that is highly targeted and focused.

3. Test your products and then develop a marketing plan. In product testing, you will find bugs and glitches in your products that need improvement; this is the best time to step back and change and adjust your creation. When you have fixed your product at its best – durability, workability and appearance, then that’s the time that you should focus on marketing your product. That way you’ll have a stronger marketing plan combined with a strong product; and strong marketing plan means larger revenues.

3 Mistakes Entrepreneurs Make When They Start to Sell Information Products

Recently, I wrote about the big mistakes entrepreneurs make when they create information products. Unfortunately, there are more mistakes to avoid when starting to sell them! Here are the biggest 3:

1. Your expectations are out of whack with reality. I once had a self development consultant tell me he wanted to sell a million dollars of his $497 product in one year. So I ran the numbers for him on what he would have to do to get that. He got very, very quiet.

Look, I’m all about thinking big. I’ve thought big my entire life. But if you want to do more than simply think big and actually accomplish big things, you need to understand what it takes to get there.

Let me give you a quick example. Let’s say you want to sell one information product a day off your web site. If you have a 1% conversion rate on your sales letter (and that’s not a walk in the park to do, but we’ll start there because the math is easy) that means one out of every 100 people are going to buy your product. To sell one a day, means you need 100 people looking at your sales letter a day. (Note, I don’t mean 100 people looking at your web site a day, I mean 100 people looking at that sales letter a day.) That means you need to get 3,000 visitors to that page a month. And if you’re not getting 3,000 visitors a month, you probably won’t sell an information product a day.

So let’s say you’re this entrepreneur. You just finished your product, you wrote the sales letter and stuck it up on your site and are now sitting back and waiting for the sales to pour in. And instead of getting one sale a day, you’re lucky to get a sale a month. Or every 6 months.

And when this happens, you’re probably feeling very frustrated and discouraged. But you shouldn’t be. Because if you understood how the numbers worked, you would know what was realistic and you would ALSO know what you needed to do in order to sell one a day.

The problem I’ve found is entrepreneurs create their first info product sure this is their ticket to easy wealth. Then, when the days, weeks and months go by and it doesn’t sell, they get frustrated and give up. And giving up is the REAL problem. Not the lack of sales. (Lack of sales CAN be fixed.)

2. You don’t spent the time and energy selling it as you did creating the product. Sending a couple emails to your list is NOT putting a lot of time and energy into selling your product. Or, worse yet, throwing up a sales page and expecting people to flock to it and buy is also not putting enough time and energy into selling it.

Products are great, don’t get me wrong. And while they can be passive income, what they mostly are is leveraged income. Making sales every day from your site is NOT magic. Nor is it an accident. It’s a combination of doing the right marketing tasks to drive warm visitors to your site, collecting their contact information, and starting a relationship with them with an ezine or some other communications. It’s about doing visibility activities. It’s about doing product launches to up your visibility and take your marketing to another level.

When you do all these things, you find your overall sales go up. And when you promote a product specifically, sales spike further.

3. You give up. I can’t tell you how many entrepreneurs I run into who have unrealistic expectations about selling their product, and then do little to no promoting or marketing of their product, and then give up because they don’t sell any. They incorrectly assume there’s a problem with their business, their clients, the product, themselves, etc., when it’s a problem with their marketing.

Before you decide there’s something more drastically wrong, make sure you understand the numbers and the marketing. Only then can you make a determination if there’s a deeper problem then simply bad marketing.

Targeted Product Creation – 7 Well Thought-of Steps to Targeted Product Creation

You may not have noticed it, but competition in the world of business is on the rise. There are now more and more companies coming out with better and more innovative products that ensure better chances of survival for them. This then became the reason why research and development has become such a highly regarded and valued department in any organization.

Every time a company launches a new product, they keep their target market happy with new quality offerings that enable them to improve their lives just a little bit more. And in doing so, they add more significance and importance to the company that produced it. This is why product creation is a very important consideration for them. While research and development is in charge of finding out what works and what does not, product creation sees to it that such dreams or ideas are fulfilled.

For better and more organized product creation, what really works is a step-by-step approach to doing things. Here are seven well thought-of steps to targeted product creation:

1. Connect with your target market. If you want to come up with a product that will be highly demanded for, you need to know what the target market is looking for.

2. Study the cycles of demand and supply. You need to cut down costs in order to produce a product that is well within the budgets of your target market.

3. Scout around for the best quality materials at unbeatable prices.

4. When it comes to assembling the product, hire only the best crew and invest in top of the line materials. You need to ensure that you produce quality items, so think of quality in terms of human effort and machine effort as well.

5. Package your product in an attractive way. This will really help get the market attracted to it.

6. Do market testing before you launch any product. This is important because you need to see if there are any kinks that you need to work out in the product itself.

7. For future product creation, always ask your consumers for feedback. This is so you will know how to make an upgrade to the product that you have previously launched.