How To Promote Your Products and Profit Massively From Them – Part 1

So you have created that product and are sure it is a winner but you do not know how to go about getting it in public glare because of the fact that you are short on cash and are on a very tight budget. We can agree that product promotion is one of the toughest nuts to crack online. Many people have rolled out wonderful products and services but never saw it take off like they thought it would because they either did not do their research properly before launching the product or they do not have adequate information with regards to product marketing.

There are various methods that are involved in promoting your products. While some of them entail spending money, others entail using your head to think out what steps to take and what to do.

1. If you have a list(s), send an email to them announcing the launch of your products and services. If you have been able to sell to their lists, you should by now, be able to identify which lists and subscribers are always ready buyers. Hence, it is important that you separate the consistent buyers from the others. These are the first people you want to send an email to as they are always willing to buy from you. Then, you can then send to the other subscribers on the list. This creates a buzz. If you do not know how to separate the buyers from the other subscribers, simply look at the history of payments compiled by your payment processors and separate them from the others. There are softwares that you can use in comparing both lists so that you delete their names and emails from the list of those who are not consistent buyers.

2. Get in touch with your joint venture partners. These partners are extremely important in the success of any business particularly when it is online. You have people who have highly populated lists of over 30,000. If you do business with just 10 like that, it will start a steady traffic that may culminate in over three hundred thousand visitors in a space of just one week. If you are new to joint venturing, it would be best that you offer those you want to joint venture with a larger share of the sales which could sometimes be as much as 90%. Don’t be scared of this figure, as you’ll recoup it in the long term. All you need do is make sure that so many of the subscribers subscribe to your ezine, ecourse or newsletter. This would give you the opportunity to make money from them later on. The reason this method is effective is because of the level of trust your subscribers have for the person you want to joint venture with. In short, what you have is a ready crowd of people willing to buy from you as long you come through the person they know. It is like when a relative of your uses a particular product that is highly beneficial. If she recommended the product to you, there is a higher tendency that you’ll buy because you have seen the results and trust what she is saying.

The Pros And Cons Of Different Investment Strategies

This post will talk about different investment methods and their pros and cons. Along the way, we’ll share helpful tips from famous financial expert Aleksey Krylov.

Buy And Hold Strategy

One of the oldest and most simple ways to invest is to “buy and hold.” It comprises of acquiring valuable assets such as common and preferred stocks, bonds, or real estate or even private equity with the intent to holding them for the long term, potentially several years or lustrums.

Pros:

· Simple: Buy and Hold is straightforward. It is inexpensive to execute. One starting in investing can easily understand this strategy.

· Potential For Long-Term Gains: Driven by inflation, the majority of financial asset classes tend to appreciate over the long term. Those who hold such appreciating assets over the long horizon tend to benefit from the asset appreciation..

· Lower Transaction Costs: Minimal buying and selling reduce brokerage fees and taxes.

Cons:

· Lack Of Flexibility: You may miss opportunities to capitalize on short-term market fluctuations.

· Risk Of Losses: Market downturns can erode your portfolio’s value, and you may need to wait for recovery.

· Emotional Discipline: Patience and emotional resilience are crucial, as it can be challenging to stay the course during market volatility.

Value Investing

Value investing, popularized by legendary investor Warren Buffett, focuses on isolating those stocks or assets that are materially underpriced relative to their intrinsic value and acquiring them with the expectation that the discount to intrinsic value will disappear over time.

Pros:

· Potential For Bargains: Finding undervalued assets can lead to significant returns when the market recognizes their true worth.

· Risk Mitigation: Investing in undervalued assets can provide a margin of safety, reducing the risk of losing value.

· Focus On Fundamentals: Value investors analyze financial statements and company fundamentals, promoting a long-term, rational approach.

Cons:

· Patience Required: It may take years for investors to acknowledge the true intrinsic value and bid up the assets price. Patience is crucial.

· Uncertainty: The market may not always align with your assessment of value, leading to potential losses.

· Research Intensive: Successful value investing requires in-depth research and analysis.

Dollar-Cost Averaging

When a trader uses dollar-cost averaging (DCA), they put a set amount of money into a stock every month, no matter how the market is doing.

Pros:

· Risk Reduction: DCA spreads the risk over lengthy periods of time, reducing the effects of market volatility.

· Automatic Investing: It’s a disciplined approach that can be automated, making it convenient for busy investors.

· Mitigates Timing Risk: DCA avoids the pressure of trying to time the market.

Cons:

· Lower Returns In Bull Markets: In strongly rising markets, DCA may underperform lump-sum investments.

· Potential Opportunity Cost: Holding cash while waiting for market dips might mean missing out on potential gains.

· Requires Consistency: To reap the benefits, investors must stick to the plan consistently.

Growth Investing

Growth buying looks for businesses that have the ability to make a lot more money. Investors who allocate capital into growth stocks target capital appreciation over distributions of cash flows via dividends.

Pros:

· High Returns Potential: Successful growth stocks can deliver impressive returns over a relatively short period.

· Innovation And Disruption: Growth companies tend to operate in high tech or other highly innovative industries; they sometime lead emergence of new sectors of the economy..

· Diversification: Growth stocks may not correlate with other asset classes. And investors may enjoy g diversification benefits.

Cons:

· Higher Risk: Growth stocks can be more volatile and subject to market sentiment swings.

· Valuation Concerns: Overvaluation can lead to sharp corrections when growth expectations are not met.

· Lack Of Dividends: Growth companies may reinvest earnings rather than pay dividends.

Dividend Investing

Dividend investing involves building a portfolio of stocks of those companies that regularly distribute earnings via cash dividends. The focus here is on generating a steady stream of income.

Pros:

· Income Stream: Dividend stocks provide a consistent source of passive income.

· Lower Volatility: Dividend-paying companies often have more stable stock prices.

· Historical Resilience: Dividend stocks have historically shown resilience during market downturns.

Cons:

· Limited Growth Potential: Companies paying high dividends may have limited funds for growth initiatives.

· Interest Rate Sensitivity: Dividend stocks can be reactive to movement in interest rates as interest yield can be in competition to dividend yields.

· Company Risk: The sustainability of dividends depends on the company’s financial health.

Conclusion

Growth buying looks for businesses that have the ability to make a lot more money. Each strategy may have its own pros and cos, making it essential to diversify your portfolio and, if possible, seek professional advice.

As Aleksey Krylov wisely reminds us, “No single strategy fits all. The key is to understand your objectives, stay informed, and adapt your investments as your circumstances change.” Whether you opt for Buy and Hold, Value Investing, Dollar-Cost Averaging, Growth Investing, or Dividend Investing, a well-thought-out approach will enhance your chances of achieving your financial aspirations while managing the associated risks.

Test Product and Market and Business Model Ideas Prior to Launch? Yes!

If you are very early in the concept phase for your next adventure – regardless if it’s the revision of an existing hardware product or launching a new mobile app, plan that it will morph and redirect at least 5-7 times. In the very early stages, you may be reluctant to speak with too many people. What can you do to test your idea over the weekend when nobody’s looking?

1. Follow Search Engine rabbit trails and study and document the companies it leads you to. What are their products, what’s their positioning & pricing, who are their customers & partners? So much can be learned by good old fashioned research. Build your product comparison matrix.

2. Who are the mavens and speakers talking about your product category? Read their books, follow their blogs and observe what they and their clients are talking about. Have they updated their website recently? Is a new product launch pending? Maybe they have a pending speaking engagement you can attend – their audience is green field for you.

3. Keyword search tools and even Google AdWords have the ability to let you know what a) keywords companies in your domain are advertising to bring prospects to and b) what business and/or consumers are searching for to find ideas like yours. Map this against item 1. Above.

4. Social Faucets are a term I use to describe social media sites where your customers, vendors and partners congregate. Type in your product category and put the word ‘organization’ or ‘association’ or ‘event’ after it. This will bring you to organization pages that are discussing comparable products and what their members are talking about. If you are engaged with consumers – check Facebook, YouTube and Twitter. Where are people congregating and what are they talking about? Don’t be fooled by volume – I’d rather follow a company with 250 ‘likes’ and active, relevant conversations than one with 25,000 ‘likes’ and a bunch of noise. You might even try LinkedIn. Most of your users are there too – what businesses are they in. If you are selling to businesses, LinkedIn is a must. Is a picture worth 1000 words? Create a Pinterest or ScoopIt board and see if they get re-pinned and commented on.

Whether we are working with a young first-time entrepreneur or a salty dog whose been selling the same product set for years and can’t figure out why their model no longer works, this is a necessary first step strategy for a new venture.