3 Mistakes Entrepreneurs Make When They Start to Sell Information Products

Recently, I wrote about the big mistakes entrepreneurs make when they create information products. Unfortunately, there are more mistakes to avoid when starting to sell them! Here are the biggest 3:

1. Your expectations are out of whack with reality. I once had a self development consultant tell me he wanted to sell a million dollars of his $497 product in one year. So I ran the numbers for him on what he would have to do to get that. He got very, very quiet.

Look, I’m all about thinking big. I’ve thought big my entire life. But if you want to do more than simply think big and actually accomplish big things, you need to understand what it takes to get there.

Let me give you a quick example. Let’s say you want to sell one information product a day off your web site. If you have a 1% conversion rate on your sales letter (and that’s not a walk in the park to do, but we’ll start there because the math is easy) that means one out of every 100 people are going to buy your product. To sell one a day, means you need 100 people looking at your sales letter a day. (Note, I don’t mean 100 people looking at your web site a day, I mean 100 people looking at that sales letter a day.) That means you need to get 3,000 visitors to that page a month. And if you’re not getting 3,000 visitors a month, you probably won’t sell an information product a day.

So let’s say you’re this entrepreneur. You just finished your product, you wrote the sales letter and stuck it up on your site and are now sitting back and waiting for the sales to pour in. And instead of getting one sale a day, you’re lucky to get a sale a month. Or every 6 months.

And when this happens, you’re probably feeling very frustrated and discouraged. But you shouldn’t be. Because if you understood how the numbers worked, you would know what was realistic and you would ALSO know what you needed to do in order to sell one a day.

The problem I’ve found is entrepreneurs create their first info product sure this is their ticket to easy wealth. Then, when the days, weeks and months go by and it doesn’t sell, they get frustrated and give up. And giving up is the REAL problem. Not the lack of sales. (Lack of sales CAN be fixed.)

2. You don’t spent the time and energy selling it as you did creating the product. Sending a couple emails to your list is NOT putting a lot of time and energy into selling your product. Or, worse yet, throwing up a sales page and expecting people to flock to it and buy is also not putting enough time and energy into selling it.

Products are great, don’t get me wrong. And while they can be passive income, what they mostly are is leveraged income. Making sales every day from your site is NOT magic. Nor is it an accident. It’s a combination of doing the right marketing tasks to drive warm visitors to your site, collecting their contact information, and starting a relationship with them with an ezine or some other communications. It’s about doing visibility activities. It’s about doing product launches to up your visibility and take your marketing to another level.

When you do all these things, you find your overall sales go up. And when you promote a product specifically, sales spike further.

3. You give up. I can’t tell you how many entrepreneurs I run into who have unrealistic expectations about selling their product, and then do little to no promoting or marketing of their product, and then give up because they don’t sell any. They incorrectly assume there’s a problem with their business, their clients, the product, themselves, etc., when it’s a problem with their marketing.

Before you decide there’s something more drastically wrong, make sure you understand the numbers and the marketing. Only then can you make a determination if there’s a deeper problem then simply bad marketing.

The Ultimate Guide to Finding and Hiring Offshore Development Talent

In the ever-evolving landscape of the digital age, businesses are increasingly turning to offshore development talent to fuel their growth and innovation. Hiring offshore developers can provide a cost-effective and efficient solution to meet the demands of a rapidly changing market. However, navigating the vast pool of global talent can be a daunting task. This ultimate guide is designed to help you seamlessly find and hire the right offshore development talent for your project.

Understanding Offshore Development:

Before diving into the hiring process, it’s crucial to have a solid understanding of offshore development. Offshore development involves outsourcing software development tasks to a team located in a different country. This approach offers various benefits, including cost savings, access to a diverse skill set, and round-the-clock development cycles.

Define Your Project Requirements:

Clearly outline your project requirements before seeking offshore talent. Define the scope, technology stack, and specific skills needed for your project. This will not only help you communicate effectively with potential candidates but also streamline the hiring process.

Research Offshore Development Destinations:

Different countries offer varying levels of expertise, cost-effectiveness, and cultural compatibility. Research offshore development destinations to identify the best fit for your project. Consider factors such as time zone differences, language proficiency, and the overall business environment.

Choose the Right offshore Model:

There are different offshore models, including project-based, dedicated team, and staff augmentation. Assess your project’s needs and select the offshoring model that aligns with your goals and budget.

Identify Reliable Offshore Development Partners:

Look for reputable offshore development partners with a proven track record. Check online reviews, case studies, and testimonials to gauge their reliability. Collaborating with an experienced partner can significantly impact the success of your project.

Conduct Thorough Interviews:

When you’ve shortlisted potential candidates or teams, conduct thorough interviews to assess their technical skills, communication abilities, and cultural fit. Use video calls to bridge the gap and ensure effective communication.

Evaluate Communication Channels:

Effective communication is critical in offshore development. Ensure that your chosen team uses reliable communication channels and project management tools. Regular updates and transparent communication will foster a productive working relationship.

Clarify Legal and Security Concerns:

Address legal and security concerns upfront. Sign a comprehensive contract that outlines project timelines, milestones, and confidentiality agreements. This step is crucial to protect your intellectual property and ensure a smooth collaboration.

Implement Agile Methodologies:

Embrace agile methodologies to enhance project flexibility and responsiveness. Agile frameworks such as Scrum or Kanban can facilitate regular check-ins, adjustments, and quick responses to changing project requirements.

Build a Strong Relationship:

Cultivate a strong relationship with your offshore development team. Regularly check in, provide feedback, and foster a collaborative environment. Building trust and rapport is essential for long-term success.

Conclusion:

Finding and hiring offshore development talent can be a game-changer for your business. By following this ultimate guide, you’ll be well-equipped to navigate the complexities of offshore hiring, ensuring a seamless integration of global talent into your project. Embrace the opportunities that offshore development offers, and propel your business to new heights in the digital era.

Leave The Mark With Customised Coasters

Whether it’s a house party or any corporates event, leaving a mark always takes an extremely important place. This apparently trivial matter bears a large significance especially if you are in some kind of business profile or if it’s a restaurant or bar you are dealing in.

Giving a bit of special touch to every aspect of your event decor is enough to leave a deeper impact on your potential clients and colleagues than mere presentations or product display can do.

One such prime role can be played by custom leather coasters especially when made as per your specifications. Wondering how? Then there is a brief guide.

CC: Coasters and customizations

Beermats are surfaces which are designed specifically for keeping glasses and beverages. Thus these are an integral part of dining outs. By promoting custom leather coasters, you can actually create a constant reminder and impact of your brand amongst your peers. Not only just for furnishing your event or restaurant, but embossed beermats are also effective event giveaways as well. They are required in almost all households on a daily basis, thus proving to be useful and promotional at the same time

How to choose customized beverage mats?

Now that the far-reaching impact of these pivotally important mats has been placed on, the next question comes in the form of what are the things to look for when buying customized mats. Well here are a couple of things to consider:

• The material

Although normally mats are made from various items when you are considering to emboss, leather comes as the best choice. Always remember when it’s a giveaway you are aiming for, it’s going to be a subtle way of promoting your brand. Thus maintaining your class is important. Substances made from hides have always found an extremely smooth and classy finish, they are also light weighted and have extreme durability. Thus, these items can prove to be an excellent long term promoters for you.

• The emblem

As mentioned already, whether it’s a bar or restaurant or corporate events, subtle embossing can always have far-reaching effects. However, make sure not to create anything too flashy that can actually work negatively for your brand

• A sense of self

If you are running an office, how about customizing coffee mats for your employees with their name embossed in them. Everybody knows that coffee is one power fuel in office spaces and when you offer customized mats along with cups and shelves, this develops a sense of self belonging within your employees, thus promoting work culture.

• Have some fun

You can also create some quirky mats for your event. Sometimes it’s the lightheartedness and sporting spirit of your venture that entices the clients and customers. So, how about putting some quirky animated punch lines instead of boring brand taglines to hook your clients.