The Secret of Securing a Popular Dental Practice Online

It is nothing new that the online world has become a bustling platform for businesses which aim to build a strong presence among the prospective customers. Like any other businesses, dentistry also wants its presence on the social networking field. However, if a dentist is busy bringing smiles to patients, then how will he/she keep himself/herself updated, socially since strong networking is not all about Facebook and Twitter?

Interestingly, a healthy online presence for a healthy growing dental practice hangs on to the positive side since more than 70% of consumers look out for a new dentist on Google every day. To practice dentistry online, a focused SEO for dentists has become important. Due to the rising competition online to secure the place on the first pages, a simple website featuring some services and treatments will not make your dental practice popular among your patients.

The first landing page should be interesting and a good website should focus about your USPs, interesting information about dental world and benefits of the customers. Thus, you need an expert who understands the norms of the dental industry and regularly being updated with the current marketing efforts and continuously gather leads to generate online traffic for your website.

So, search engine optimization (SEO) holds certain procedures through which a dental website could be popular. To gain popularity online, a website focussing online dental practices require:

On-page optimization
Keywords Localisation
Link building
Increasing in natural traffic
Cultivating relationships
Good and unique articles and blog postings

Since approximately 97% of consumers continue seeking dental care online, an everyday connection with such consumers is necessary. From rebuilding website of unique domain to optimize content and navigation to identify potential competitors and customers, SEO is an ideal plan that will push the dental practice higher on the first ten pages. It also enables to reinvigorate social efforts by cultivating networks with top notch level dentist websites and forums.

For a better SEO, a website should be attractive and the content should be compelling and fresh. Both fuses to give a dramatic effect for search engine results. Next, your website needs to be localized through specific keywords that will help customers easily land on the search result web page. Implementing dental SEO that is combined with dental knowledge and technological expertise, the use of strong keywords will help the customers to find out a good dentist online.

Google is the all-embracing inspiration for allowing new updates and call for fresh sites with unique content. Social networking has brought people from every cut and corners at one place and thus, SEO for dentists grab this massive opportunity to get you more new patients. HIGH RANKING is the key to any SEO success which will bring your practice thousand of money in your new found income.

What Changes in SEO to Expect When Google Caffeine Launches

Google Caffeine is Google’s faster and upgraded version of its search engine that is expected to be launched in 2010. There are no visual changes expected and the main areas which would change are the indexing and ranking algorithm and the speed with which search results are loaded.

Thus it is expected that with the caffeine boost, Google will be ready to take on any challenges that the new Bing-Yahoo partnership may throw its way.

The pre-beta version was launched in August and since then it has been an active discussion topic among webmasters and professional firms offering search engine optimization services such as link building services. Everyone hopes that the caffeinated Google would take it one more step closer to real-time search, with higher importance being given to news and social media sites like Twitter and Facebook.

What does it mean for your site’s page rank?

So, what exactly is the impact of Google caffeine going to be on your website’s page rank and subsequent traffic? And should you be changing your SEO tactics to suit the improved Google? It depends on what has been your SEO tactics traditionally. If you already have solid content, that is relevant to the products and services that you are marketing, then you are on firm ground.

Google Caffeine is focused on improving the user experience so sites that take forever to download will get penalized. Make sure that your image sizes are small and that each page in your site is optimized for fast download.

Since social media sites are going to gain importance, you need to make your presence felt in these sites. It will offer the double benefit of being loved by Google Caffeine and will also gain you exposure to your target audience who are likely to hang out in these sites.

When it comes to both outbound and inbound links, it is not only the quality of the links that are going to be important, but also its relevance. The links should be placed in sites that are closely related to the business you are in. You can get the help of freelancers or companies who offer professional link building services to go about this in an organized and scientific manner. Select a professional link building services firm who has done some research in the developer release of Google Caffeine and can offer you clear strategies to improve your page ranks.

Some of these firms are likely to offer social media marketing services as well. A good professional would analyze the impact of the links that you already have and add additional links in sites and forums that are relevant for you and where prospective customers are also likely to see them. With Google constantly refining its search engine algorithms in an attempt to provide relevant results to its users, SEO is becoming a challenging task. If you are a small business owner with an online presence, then it is best to leave your SEO efforts to a professional.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.