What Changes in SEO to Expect When Google Caffeine Launches

Google Caffeine is Google’s faster and upgraded version of its search engine that is expected to be launched in 2010. There are no visual changes expected and the main areas which would change are the indexing and ranking algorithm and the speed with which search results are loaded.

Thus it is expected that with the caffeine boost, Google will be ready to take on any challenges that the new Bing-Yahoo partnership may throw its way.

The pre-beta version was launched in August and since then it has been an active discussion topic among webmasters and professional firms offering search engine optimization services such as link building services. Everyone hopes that the caffeinated Google would take it one more step closer to real-time search, with higher importance being given to news and social media sites like Twitter and Facebook.

What does it mean for your site’s page rank?

So, what exactly is the impact of Google caffeine going to be on your website’s page rank and subsequent traffic? And should you be changing your SEO tactics to suit the improved Google? It depends on what has been your SEO tactics traditionally. If you already have solid content, that is relevant to the products and services that you are marketing, then you are on firm ground.

Google Caffeine is focused on improving the user experience so sites that take forever to download will get penalized. Make sure that your image sizes are small and that each page in your site is optimized for fast download.

Since social media sites are going to gain importance, you need to make your presence felt in these sites. It will offer the double benefit of being loved by Google Caffeine and will also gain you exposure to your target audience who are likely to hang out in these sites.

When it comes to both outbound and inbound links, it is not only the quality of the links that are going to be important, but also its relevance. The links should be placed in sites that are closely related to the business you are in. You can get the help of freelancers or companies who offer professional link building services to go about this in an organized and scientific manner. Select a professional link building services firm who has done some research in the developer release of Google Caffeine and can offer you clear strategies to improve your page ranks.

Some of these firms are likely to offer social media marketing services as well. A good professional would analyze the impact of the links that you already have and add additional links in sites and forums that are relevant for you and where prospective customers are also likely to see them. With Google constantly refining its search engine algorithms in an attempt to provide relevant results to its users, SEO is becoming a challenging task. If you are a small business owner with an online presence, then it is best to leave your SEO efforts to a professional.