Make Your Passion for Fun A Key Part When Seeking New Product Opportunities

Most people lead rather ordinary lives, built around family, job, church and hobbies. This is fine for most. The need to pay the bills leads many to engage in work that is unfulfilling, boring and stifling. That so many people work at energy sapping employment should be a motivating factor in seeking entrepreneurial opportunity. Sadly, most people are totally risk averse and eliminate themselves from the potential rewards available almost exclusively to entrepreneurs.

The perceived risk taker (the entrepreneur) is, in actuality, not the real risk taker. The real risk taker is the person willing to work a dull job, for average pay, letting life fly by without ever knowing the excitement of being in the fray. This person leaves life without ever having made a mark. Looking back on a journey that did not include excitement, change and risk would seem to reflect an empty, unfulfilled life lived.

Entrepreneurs crave change, excitement, competition and risk, understanding that these are the defining hurdles to be overcome if success is to be achieved. The ability to test oneself against the overwhelming mass of competitive opportunities available in the marketplace is a narcotic to serial entrepreneurs. They might not always succeed, but they will always try.

Most new products are developed from an entrepreneur’s life experience. The hundreds of new product ideas I review each year are overwhelmingly skewed to hobby: pet, cosmetic, sporting goods and children’s products. And overwhelmingly, these offerings can be described as having a fun component.

Would it surprise you to know that the toy industry is 60% smaller than the pet product market? It did me! However, I have seen a dynamic at work in many product categories that I think explains this surprising number. I call it “Passion for Fun”. Golfers, hunters (and fisherman) and pet owners are among the most passionate people I interview. They are intensely immersed in all aspects of their passion. Maybe toy manufacturers are not making hot new toys, or parents are spending more money on educational products, but I know parents love their children. They just are not passionate about toys.

An avid outdoorsman will buy any and every product that might potentially provide them an edge when hunting or fishing. More strikes for a fisherman, closer and clearer shots for a hunter, more fish caught and more game killed is the goal of every sportsman. They are passionate about their sport and keen to know of any product that will increase their success and their fun.

Pet owners are every bit as passionate about their animals. Sharing one’s home with an animal is a statement of commitment, sharing and passion in itself. Pet toys, exercisers, top grade foods, and even vitamin enriched bottled waters are huge sellers to pet owners as they pamper their animals. The joy pet owners receive from sharing their lives with a loved pet is highly rewarding. Watching a child play with a puppy, or kitten, is one of parent’s most valued memories.

Golfers share the same commitment to expanding their enjoyment of every aspect of the golfing experience. I review more golf products every year than any other single category. In every instance, the entrepreneur believes they have developed a product that will improve golf performance, lower scores and increase the play experience. These entrepreneurs are always golfers with passion, looking to provide an edge through the unique features contained in their invention.

Passion for fun entrepreneurs, because of the love they have for their hobby or sport, provides products that represent joy to them. It is so much easier to succeed with a product that screams leisure, happiness or fun. The ability to build an exciting new product opportunity that provides a fun feature and benefit to an area of passion is a dream come true for these entrepreneur’s.

My father worked a dead end job. He was intensely unhappy that life had passed him by (his words). He told me as a young man, “do something that is fun, not work”. Work and fun mean different things to different people. Some people are happiest at work, no matter the type of work: it identifies them. Invariably this type of person is an entrepreneur. They enjoy the work because they own the business.

Most people, however, would rather make a living from “fun” work. Working as a golf pro, sportscaster, artist, writer, personal trainer or coach are just a few jobs that many people would describe as fun and rewarding. Most of the products that I review, and that succeed in the marketplace, offer features and benefits providing a way to deliver more fun to passions and hobbies.

I do review many work-related products, as well. Many of these have huge potential. The ability to provide an advance in wellness, technology or e-commerce can be hugely lucrative. As a capitalist I love these projects. Nevertheless, the real fun and passion I view when working with hobby, fun related products is usually absent from industrial inventions.

Novel hobby and sport related products are often more easily conceived, easier to patent and trademark and more easily designed and manufactured than most industrial products. The capital required to launch a pet exercise toy can be a fraction of a mechanical tool or technology. Often times, we utilize the inventor of a fun product as the branding spokesperson for the item. The passion for fun that the entrepreneur has vested in their product is contagious and transfers to greater sales and believability.

When aspiring entrepreneurs are seeking a product to create and market we strongly advise that they look around the house or garage. What is their true passion? What provides enjoyment, happiness and a feeling of contentment? When they scrap book, assemble model planes, play chess, golf, swim, or read, is there something that they often think would improve the experience. This is the surest way to discover potential opportunity in an area of great interest. You can invent that new product, and it will be rewarding to you and every user as your entrepreneurial career commences.

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.