Test Product and Market and Business Model Ideas Prior to Launch? Yes!

If you are very early in the concept phase for your next adventure – regardless if it’s the revision of an existing hardware product or launching a new mobile app, plan that it will morph and redirect at least 5-7 times. In the very early stages, you may be reluctant to speak with too many people. What can you do to test your idea over the weekend when nobody’s looking?

1. Follow Search Engine rabbit trails and study and document the companies it leads you to. What are their products, what’s their positioning & pricing, who are their customers & partners? So much can be learned by good old fashioned research. Build your product comparison matrix.

2. Who are the mavens and speakers talking about your product category? Read their books, follow their blogs and observe what they and their clients are talking about. Have they updated their website recently? Is a new product launch pending? Maybe they have a pending speaking engagement you can attend – their audience is green field for you.

3. Keyword search tools and even Google AdWords have the ability to let you know what a) keywords companies in your domain are advertising to bring prospects to and b) what business and/or consumers are searching for to find ideas like yours. Map this against item 1. Above.

4. Social Faucets are a term I use to describe social media sites where your customers, vendors and partners congregate. Type in your product category and put the word ‘organization’ or ‘association’ or ‘event’ after it. This will bring you to organization pages that are discussing comparable products and what their members are talking about. If you are engaged with consumers – check Facebook, YouTube and Twitter. Where are people congregating and what are they talking about? Don’t be fooled by volume – I’d rather follow a company with 250 ‘likes’ and active, relevant conversations than one with 25,000 ‘likes’ and a bunch of noise. You might even try LinkedIn. Most of your users are there too – what businesses are they in. If you are selling to businesses, LinkedIn is a must. Is a picture worth 1000 words? Create a Pinterest or ScoopIt board and see if they get re-pinned and commented on.

Whether we are working with a young first-time entrepreneur or a salty dog whose been selling the same product set for years and can’t figure out why their model no longer works, this is a necessary first step strategy for a new venture.

Barclays Launches A New Mortgage Product

Barclays and ABSA has launched a new mortgage product that will allow UK citizens to buy property overseas and non-UK citizens to buy property in the United Kingdom.ABSA is the largest mortgage provider is South Africa. Together with Barclays the make the perfect team in providing expert mortgage advice and offer the best mortgage products for Barclays and ABSA costumers.There are some aspects that affects the mortgage applicants like the foreign exchange control rate when they decide to purchase a property in a foreign country. For example, if a UK resident wants to purchase a property in a foreign country, they can only do so if Barclays or ABSA is present in that specific country. They will also need to comply with the exchange control rulings which states how much money you are allowed to take abroad. UK residents or any other resident, where Barclays is present can qualify for loans up to 50% of the total loan value in South Africa.Barclays international mortgages will introduce you to experts who will give you the necessary advice on tax implications, exchange control regulation, legal contracting across borders, credit lending policies and economic outlook on interest rates and exchange rates.For international investors, whether they decide to buy a home in South Africa, a holiday home or just invest, will be given the necessary expert advice and guidance from ABSA international mortgage. They will also be given tools, designed and developed to best meet their needs.South African residents who wish to purchase a home in the UK or any other territory where Barclays is present will be assured to be assisted by a reputable financial institute that has an established pedigree in financing international purchases.Barclays and ABSA joined together are now your perfect solution for to international mortgages.

Life-Fitness Equipment – Understand the Concept

Once you initiate a fitness training program, a bodybuilding program or any other training regimen to amplify your health and physical fitness, you have the option of registering in a local fitness center or gym, or setting up your home gym. Home fitness equipment are currently very popular due to their convenience and easy acquisition. It is in this acquisition process of home gym equipment that the concept of life fitness equipment accrues.

Introducing Life Fitness equipment

The phrase life fitness equipment refers to the lifetime equipment acquisition whereby the equipment you buy is warranted for their life duration. In short, therefore, life fitness equipment refers to lifetime fitness equipment. Those who have encountered the term may not be totally familiar with the concept. If however you are intent on setting up a home gym for your physical fitness training of bodybuilding, it is important that you consider the importance and the essential meaning of lifetime equipment.

Purchasing lifetime or life fitness equipment means that the equipment you purchase come with a lifetime warranty. That is just about the best deal available in your local exercise equipment store.

Why Life fitness Equipment is a Viable Choice

The following are some of the reasons why you might consider buying life fitness equipment:

Fitness aids and equipment are very expensive and not the kind of investments you would wish to be buying every now and then if you can avoid it
With regular exercises, common fitness aides and equipment usually break down and become dysfunctional such that they hinder beneficial workouts unless you buy a replacement
Insurance covers for your home gym equipment is a more expensive option when it comes to break down, wear and tear
The convenience of knowing that your equipment will be serviced or replaced anytime it stops working efficiently, instead of having to carry out another odious shopping
In short, life fitness equipment might end up saving you a lot of time, money and trouble. Almost all types of equipment will and do break down with continued use. Whether it is furniture, cell phones, vehicles, machines or whatever else, breakage and wear and tear is a norm in the use of machines.

Your equipment is also as prone to breakage and wear and tear. You therefore need the assurance of a lifetime guarantee that the equipment will always be replaceable and or repairable at no additional cost. That is the essence of lifetime warranty carried by life fitness equipment.

Conclusion

Fitness equipment is a formidable investment. Setting up a home gym is something that should be covered by a warranty or insurance of sorts. In this regard, life fitness equipment is just about the best available option. Ideally, the lifetime warranty is offered by manufacturers and extended by equipment stores and other retailers within your local setting. Ensure that you check for such provisions when buying your home gym equipment and specifically ask for the equipment that carries with it a lifetime warranty. Additionally ensure that:

1. The price is acceptable in comparison with the normal pricing of the equipment i.e. It should not go beyond 20% of the normal price

2. The condition of the equipment while at the fitness equipment store should be brand new and functional

3. The lifetime warranty documentation properly signed by the equipment store as provided for by the manufacturer

4. The terms spelt out in the lifetime warranty to include replacement and repairs without excluding your typical usage of the equipment i.e. Some contracts will exclude electrical-fault-caused damage from warranty cover which is a trick you must avoid

5. The reliability and or dependability of the local store or manufacturer to follow through on their word based on their track record, customer support and customer satisfaction history

There is a link between a bodybuilding lifestyle and optimal health. Once an individual strikes that link, he or she attains optimal physical fitness as a by-product. With the right information, you can easily set up a training regimen that is centered on bodybuilding health. From this program, muscle mass and strength will accrue and with it physical fitness.